Welcome to the new marketing toolkit for UCEA members. This toolkit that will take you step-by-step through the process of crafting realistic strategies to reach your target audiences. We developed this resource using a fellow UCEA member, the University of Virginia’s Curry School of Education and Human Development, as a real-life test case. As you go through each step in the toolkit, you can see how the process worked for Curry’s Administration and Supervision program and draw ideas from their experiences. Inside, you’ll find examples of Curry’s marketing materials, as well as downloadable resources that you can customize and use to promote your own program.